Affiliate programme terms

Version 2026-10 · apply from the programme’s opening

1. Parties

These terms bind P&P, publisher of WhyAttend (see the legal notice), and the company accepted into the WhyAttend affiliate programme (“the affiliate”, “you”). An “organisation” is the company that signs up to WhyAttend to use it for its trade shows, as defined in the terms of service.

2. Joining the programme

• The programme is open to businesses only: you need a SIRET number or an intra-EU VAT number, and you act for professional purposes.
• You apply from app.whyattend.com (once the programme opens). We accept or refuse each application at our discretion; a refusal does not need to be justified.
• Once accepted, you get a personal link and an affiliate space where you follow your clicks, organisations, commissions and payouts.

3. Your link and attribution

• Your link has the form https://whyattend.com/?aff=<your code>. If the visitor accepts our website’s cookies, we keep your code for 90 days in their browser; otherwise, it only counts for a sign-up made from the page they arrive on. If they followed several affiliate links, the last one counts.
• An organisation created by that visitor with your code is attributed to you, once and for all, for the duration shown in your space on the day it is created (3 years at the date of these terms).
• An organisation that already existed before the click is never attributed. Each organisation has at most one affiliate.
• If the organisation also enters the referral code of another WhyAttend customer, your affiliate link prevails and the referral does not apply. If that code belongs to an organisation linked to your affiliate account, both apply.

4. Commission

• For each payment an attributed organisation makes during the attribution period, you earn the commission rate in force on the day of the payment (15 % at the date of these terms, or a rate agreed with you in writing), applied to the amount excluding VAT actually collected: balance top-ups, sponsored placement tokens and any other WhyAttend product.
• VAT, free reports, credit notes and amounts not collected give no commission.
• A commission is validated 30 days after the payment. A refund or a chargeback before then cancels it, in proportion to the amount refunded. A refund after the commission was paid gives a negative commission, deducted from your next payouts.

5. Payouts and invoices

• You may ask for a payout from your space once your validated commissions reach the threshold shown there (€100 at the date of these terms), and once your bank details and VAT status are filled in.
• For each payout, you issue your own invoice to P&P for the amount shown, with the legal mentions of your country: your identification, P&P’s, the amount excluding VAT, and VAT or the applicable mention (reverse charge, “TVA non applicable, art. 293 B du CGI”…). You upload it as a PDF in your space.
• We check the invoice and may refuse it with a reason; you then upload a corrected one. We pay an accepted invoice by bank transfer within 30 days.
• You remain solely responsible for your taxes and social contributions.

6. Free reports

If an organisation of your own is linked to your affiliate account, its referral code may bring it free reports, as set out in the referral programme. These free reports are used by that organisation’s shows only. They are never refunded, never converted into money, never counted in your commissions, and those not used within 12 months of being given expire.

7. How you promote WhyAttend

• You present WhyAttend fairly, without misleading claims about its features, prices or results.
• You do not buy search engine ads on the WhyAttend name or brand, do not send unsolicited e-mails, do not post fake reviews, and do not place your code in a browser without a deliberate click (cookie stuffing).
• You may not earn commissions on your own organisations, those of your group or of your staff.
• You do not present yourself as WhyAttend or as acting in its name.

8. Independence

You act as an independent business. These terms create no employment, agency, partnership or exclusivity. You may promote other services, and we may work with other affiliates.

9. Personal data

In your space, we show you the names of the organisations attributed to you, their sign-up date and the amounts they paid, which are business information. We never share their visitors’ data or the details of their shows. The data of your own contacts is processed as described in our privacy policy.

10. Duration, suspension and termination

• These terms apply for an indefinite period. Either party may end them at any time with 30 days’ notice by e-mail.
• We may suspend your account or end these terms immediately if you breach them. During a suspension, no new organisation is attributed to you and your commissions are frozen.
• When these terms end, your validated commissions are still paid. In case of fraud or a serious breach, commissions not yet paid are forfeited.

11. Changes to these terms

We may change these terms, the commission rate, the attribution period or the payout threshold. We tell you by e-mail at least 30 days in advance. A change never applies to payments made before it takes effect, nor to the attribution period of an organisation already attributed.

12. Governing law and courts

These terms are governed by French law. Any dispute that cannot be settled amicably is brought before the courts of Lyon, France.