Terms of service

Version 2026-10-26 · in force from 26 October 2026

1. Legal notice

Publisher

P&P, société par actions simplifiée (simplified joint-stock company) with a fixed share capital of €16,250

Registered office

43 avenue Viviani, 69008 Lyon, France

Registration

103 158 853 RCS Lyon · SIRET 103 158 853 00012

VAT number

FR11103158853

Publication director

Pierre Deltour, legal representative

Contact

support@whyattend.com

Hosting

Amazon Web Services EMEA SARL, 38 avenue John F. Kennedy, L-1855 Luxembourg. Data centre in Frankfurt, Germany.

“WhyAttend”, “we” and “us” refer to P&P. “Organiser” or “you” refers to the company that registers with WhyAttend as an organisation to use it for one or more trade shows. “Visitor” refers to anyone who uses a show’s public WhyAttend page or widget.

2. Scope

These terms govern the use of WhyAttend, at www.whyattend.com, app.whyattend.com and on the organisers’ websites where the WhyAttend widget is installed.

WhyAttend is sold to businesses only. By signing up as an organiser, you confirm that you act for a company or an organisation, for professional purposes, and that you are authorised to bind it. Consumer protection rules, including the right of withdrawal, do not apply to organisers.

A quote or an order form signed with us takes precedence over these terms where they differ.

3. The service

WhyAttend gives each visitor of a trade show a personalised briefing on why the show matters to them. The visitor gives their company’s website and their job title; WhyAttend reads public information about the company and matches it against the show’s content (exhibitors, conferences, sectors) to write the briefing. Organisers configure their show, their branding and the widget from the organiser space, and see anonymous statistics on use.

Confidentiality of statistics. Your shows’ statistics are available only to you and the members of your organisation. We do not reuse them, compare them or share them with any other customer.

The public pages and widget of your shows always display the “Powered by WhyAttend” mention.

We may change, improve or remove features. We will tell you in advance if a change removes a feature you pay for.

4. Your organisation

• You give accurate information when you sign up, including your billing details, and keep them up to date.
• A new organisation may stay pending until we activate it. We may refuse an organisation, in particular when the show or the company cannot be verified.
• You keep your login credentials confidential. You are responsible for what the members you invite to your organisation do in the organiser space.
• Tell us straight away at support@whyattend.com if you suspect someone else is using your account.

5. Your show content and website

To set up a show, WhyAttend reads the show’s public website (exhibitors, programme, practical information, brand) and the content you give us (logos, texts, images, lists). You confirm that you have the rights needed for us to use this content to provide the service, and that it does not infringe anyone’s rights.

You grant us a non-exclusive, worldwide licence to host, reproduce, adapt and display this content, for as long as your organisation is open, solely to provide and promote your show through WhyAttend. We respect the show website’s robots.txt file, unless you authorise us in writing to read pages it excludes.

You check the show information shown to visitors and tell us about any error. You remain responsible for the information about your show, its dates and its exhibitors.

Sponsored placements. You may publish placements for your sponsors in your visitors’ briefings (texts, logo, visual, link). You see them in a briefing before publishing them, and you publish them yourself: WhyAttend does not review them. You confirm that you hold the rights to their content, that it is accurate, lawful and compliant with advertising rules, and you alone answer for it towards your sponsors, your visitors and third parties. We may take down a placement that is clearly unlawful or misleading, without refunding the token it used.

6. AI-generated briefings

Briefings are written by artificial intelligence models from public information. These models are probabilistic: two briefings for the same profile may differ. Briefings aim to be accurate and useful, but may contain errors, omissions or out-of-date information, and do not constitute advice. Neither you nor your visitors should rely on them as the only basis for a business decision.

We do not guarantee any number of visitors, registrations or commercial results from using WhyAttend.

7. Fees, balance and payment

Prices

Prices are those of your quote or, failing that, of the price list shown in your organiser space at the time of the top-up. They are in euros, excluding VAT. VAT is added where applicable; for a business in another EU member state with a valid VAT number, the reverse-charge mechanism applies. We review the price list once a year, with 30 days’ notice by e-mail; a review does not change the briefings already acquired.

Each show’s balance

• Unless your quote says otherwise, each show has its own balance, counted in briefings and paid in advance. Each briefing delivered to a visitor of the show is deducted from it. Nothing is billed afterwards. Some actions, such as the briefing of a pre-registered visitor or an exhibitor profile, use a fraction of a briefing or more than one briefing, as set by the price list.
• You top up a show’s balance whenever you want, for the amount you want, from €100 per top-up.
• Decreasing tiers. The number of briefings you get per euro rises with the total of the paid top-ups for the show’s current edition. Only the euros above a threshold get the higher rate: investing the same amount at once or in several top-ups gives as many briefings. This total starts again from zero with each new edition; free briefings and the carried-over balance do not count towards it.
• Valid for 18 months. Each top-up, and each grant of free briefings, forms a lot valid for 18 months from its date. The oldest lots are used first. Briefings not used by the end of an edition remain available for the next edition of the same show, within that limit.
• A show’s balance is neither refundable nor transferable to another show, and cannot be exchanged for cash, except as provided in section 13.
• We warn you by e-mail before a show’s balance runs out. When it no longer covers a briefing, the show’s widget steps off your website automatically until the next top-up, and its public page shows visitors a neutral message with the show’s registration link. You can also turn the widget off yourself at any time.
• Automatic top-up (optional). For each show, you may turn on an automatic top-up: when the balance falls below the threshold you choose, the amount you set is charged to your organisation’s saved card, within a monthly limit of the show’s own. By turning it on, you authorise us to charge that card within those limits, with no further action on your part. You can turn it off at any time; a declined payment turns it off.
• The free briefings granted when your organisation opens, to test your demo page, given to its first show, referral bonuses and any other grant of briefings have no cash value and cannot be transferred.

Several shows

Tiers are counted show by show: the top-ups of several shows do not add up. For a portfolio of at least 5 shows a year, we offer terms on quote.

Sponsored placements

Publishing a sponsored placement uses one token, bought in the show’s Shop, in your organiser space, at the price shown, excluding VAT, or given by WhyAttend. A token covers one placement on one edition of the show, until that edition ends, with no limit of views; changing, pausing or publishing it again uses no new token. Tokens are paid separately, with their own invoice, never from the balance. They are valid for 3 years from their purchase, are not refundable and cannot be turned into balance or cash; taking a placement down does not give its token back.

Payment

Top-ups are paid by card, from your organiser space; card payments are processed by Stripe. A quote may provide for payment by bank transfer, credited to the show’s balance when received. An invoice is issued for each payment and made available in your organiser space. Any amount invoiced and unpaid when due bears late-payment interest at three times the French legal interest rate, plus the fixed €40 recovery indemnity provided by article L. 441-10 of the French Commercial Code.

8. Availability and support

We do our best to keep WhyAttend available at all times, but we do not guarantee uninterrupted service unless your quote includes a service level. We may interrupt the service for maintenance, preferably outside show peaks, and for security reasons. Support is provided by e-mail at support@whyattend.com, on French business days.

We may suspend a show or an organisation, after notice when possible, if it is used in breach of these terms, if a payment fails, or to protect the service, its users or third parties.

9. Visitors

Visitors use WhyAttend for free and without an account. When using a show’s page or widget, you agree to:

• enter only a company website and a job title, and no other person’s personal information;
• not use the service by automated means, not try to get around its limits or security, and not use it to collect data in bulk;
• not use the briefings in a misleading way or in breach of anyone’s rights.

Briefings are informative and given without warranty (see section 6). The show, its programme and its registration remain the responsibility of its organiser; WhyAttend is not the organiser of the show. Use per visitor and per day may be limited to protect the service.

10. Personal data

Our privacy policy describes the personal data we handle and your rights.

When you upload lists of pre-registered visitors, we process the personal data they contain on your behalf, as your processor within the meaning of the GDPR. A data processing agreement then applies between you and us; it is made available in the organiser space before the first upload. You confirm that you are entitled to send us these lists.

11. Intellectual property

WhyAttend, its software, its design, its texts and its brand belong to P&P. These terms grant you a non-exclusive, non-transferable right to use the service for as long as your organisation is open. You may not copy, resell, reverse-engineer or build a competing service from WhyAttend.

You keep all rights in your content. Visitors may freely use, keep and share the briefings they receive; you may use the briefings and statistics of your shows for your own promotion.

12. Liability

We are liable only for direct damage caused by a proven breach of our obligations. We are not liable for indirect damage, such as loss of revenue, profit, visitors, data or reputation, nor for damage caused by your content, your website, the information published by third parties, or the use you or visitors make of the briefings.

Our total liability towards an organiser, all causes combined, is limited to the amounts that organiser paid us in the 12 months before the event giving rise to the claim. These limits do not apply in case of gross negligence, wilful misconduct, or where the law does not allow them.

Neither party is liable for a failure due to force majeure, as defined by article 1218 of the French Civil Code.

13. Duration and termination

Your organisation is open for an indefinite period. You can close it at any time by writing to support@whyattend.com.

We may close an organisation with 30 days’ notice by e-mail, or with 15 days’ notice if you remain in breach of these terms after a written request to remedy it, and immediately in case of fraud or serious breach.

The balance remaining on its shows when an organisation is closed is not refunded, except when we close the organisation without a breach on your part: we then refund the paid balance not yet used, excluding free briefings.

When an organisation closes, your shows’ public pages and widgets stop working. Your data is then kept and deleted as described in the privacy policy.

14. Changes to these terms

We may update these terms. We will tell organisers by e-mail at least 30 days before a change that affects them comes into force, and you may close your organisation before then. The organiser space may ask you to accept the new version before continuing to use the service. The version and its date appear at the top of this page.

15. Governing law and courts

These terms are governed by French law. They are written in French and in English; in case of conflict, the French version prevails. Before going to court, we will try to settle any dispute amicably. Failing that, any dispute relating to these terms or to the service falls under the exclusive jurisdiction of the competent courts of Lyon, France, including in case of multiple defendants or third-party claims.